REWIND: What’s In a Name? Part One: The Labels We Wear (Genesis 17)
0Branding is an exceptionally powerful part of the gaming medium, and licenses have either succeeded or failed many times simply due to the effectiveness of the marketing campaign and a catchy title. The console side of the business is no exception, and over the years you can really gain a lot of insight into both the mindset and the future of a company by how they choose to identify their signature product.
For example, Sony's very disciplined approach to their brand is exemplified by the simplicity of their naming system, forgoing any sense of creativity and simply labeling each successive system PlayStation 1, 2, 3, 4, 5 and so on. Simple, easy to understand, and a reflection of their straight-forward consumer approach. Nintendo, on the other hand, prefers to match to the beat of their own drum with mysterious code-names such as the “Revolution”, “Dolphin”, and “NX” before finally settling on unique constructs such as the Wii or the Switch. Their playful and creative approach is clearly reflected in their branding choices
Join us on part one of our journey as we seek to answer the question, "What's in a name?" and the labels we all wear at some point or another...
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