Roblox, explained
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Reported today in The Verge.
Roblox, explained
Roblox is one of the biggest apps in the world, and you've probably been hearing its name: the company recently went public, and its stock price climbed so high it was temporarily worth more than gaming giants EA and Take-Two combined. Roblox has come up as a contentious topic in the Epic Games v. Apple trial as well.
But it's also just an astonishingly popular app: 42.1 million people play Roblox daily. And its popularity is surging during the pandemic. Daily active users were up 85 percent in 2020, compared to the year before.
Until recently, though, I didn't really understand what Roblox actually was, despite the app having been around since 2006. (Just to give you an idea of how long that is in tech years, the App Store for iOS launched in 2008.) So I spent some time in the world of Roblox to help explain what all the fuss is about.
I… don't actually know! I don't think there's any one Roblox object, like a Minecraft block. I guess it could refer to the fact that Roblox lets you build games that you can then explore?
What is a game, even? Apple has me wondering these days.
According to an Apple exec who took the stand during the Epic v. Apple trial, a game has a beginning, an end, and challenges. Glad I could solve that one quickly for you. Roblox (the company), for what it's worth, says Roblox (the app) offers "experiences."
What is Roblox then?
It's a platform where you can play millions of different... experiences... specifically created for the platform. A vast majority of those experiences are games, but you can also do things like attend concerts or visit Stranger Things' Starcourt Mall re-created in Roblox. I even went to a Roblox awards show - built inside Roblox itself.
That all sounds complicated. How do y
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