Robosen Makes Real Life Transformer Robots!

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At New York Toy Fair 2023, we caught up to Robosen Robotics, which has been an incredible robotics company creating cutting-edge robot toys over the course of years. It has culminated in the launch of several licensed Transformers toys such as Grimlock and Optimus Prime, which were shown at the fair. We also got to talk with Senior Product Manager Kodi Tang about how these products have evolved over time and what’s on the horizon for the company.

Funny enough, Tang told us that Robosen didn’t actually start as a toy company. The company actually worked on commercial robotics when it began. However, in 2019, the company began to working on consumer electronics and robotics. In 2020, it made contact with Hasbro and was able to secure the license to make Transformers products, and now it has Optimus Prime and Bumblebee available for purchase with Grimlock up for pre-orders.

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