Scaling Blockchain Games: The Fundamentals
4Even the most successful blockchain gaming publishers still rely primarily on organic growth. They too struggle with scaling their games & apps with performance-driven marketing results. To grow blockchain games sustainably, like in mobile F2P markets, studios need updated fundamentals for performance-driven growth: Different audiences engage with blockchain titles with varying motivations: they require a new, data-driven understanding; New data sources, on-chain vs off-chain data; Advanced UA channels & attribution strategies; Onboarding & activation are challenging and very specific; Different ROAS modelling; What’s the relationship between tokenomics and performance marketing?;This talk will provide you with the essentials of a sustainable growth strategy for your game that will not only generate the initial hype, but will attract and retain players for years to come.
SuperScale's Ivan Trančík delivers a Growth Track track session at Pocket Gamer Connects London 2022 in February 2022.
Speaker: Ivan Trančík, SuperScale
Pocket Gamer Connects London 2022
The Growth Track sponsored by Bango
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