Scaling your monetisation efforts - Paul Childs from BidMachine

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We spoke to Paul Childs from BidMachine at Pocket Gamer Connects London 2025. Check out our other videos to see what the biggest companies in the business are up to...

A sold out 2025 edition made Central London’s The Brewery a busy venue for this week's Pocket Gamer Connects London.

We had over 2,600 registrations from 66 countries across 6 continents. Just over 45% came from the UK, 83% Europe, 12% from North America and 4% Asia (Africa, Australasia and South America also had a look in!)

We welcomed everyone in the wonderful games industry ecosystem, no matter their size or seniority; from students getting started to C-level execs representing multi-billion-dollar businesses.

Around 29% of attendees were C-Level, 68% senior management and over 61% game-makers (indies/devs/pubs) and they were involved on games on all platforms (82% mobile, but also 48% PC/Mac and 40% console, with 27% web-gaming, 22% XR, 14% blockchain, 13% streaming/connected TV).



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