Segmenting Players: How You Can Increase Player Retention and Spend | Ian ATKINSON

Channel:
United States GameDaily Connect
Subscribers:
11,300
Published on ● Video Link: https://www.youtube.com/watch?v=OmJYdIRvLDs


Duration: 21:10
758 views
13

As players dig into your game, you'll gain insights about how users play, whether they're coming or going, and what they buy and when. Ian Atkinson of Playnomics will share how to leverage player behavior data for targeting special offers, incentives, and messages. By mapping the right offers to players, engagement, retention and spending all increase. Additionally, Ian will share how Playnomics' PlayRM customer retention platform segments and targets players with messaging and offers.

Delivered at Casual Connect Europe, February 2013.

Download Slides: https://s3.amazonaws.com/Casual_Connect_Europe_2013_Presentations/Ian_Atkinson_CCEurope_2013.pdf



Other Videos By GameDaily Connect


2013-03-01The Science of Listening: Analytics Driving Player Relationship Management| Mark ROBINSON
2013-03-01Now It's Time to Go Mobile- Taking a DSiWare Success into iOS | Eva GASPAR
2013-03-01User Experience and Usability in Browser Games | Eike KLINDWORTH
2013-03-01Going Above and Beyond the Standards: How to Engage with your Players!| Almog KOREN
2013-03-01Designing For Discovery | Oscar CLARK
2013-03-01Using Microsoft's Windows Azure Cloud Backend Successfully for Games
2013-03-01Using Data-driven App Marketing to Get Your App to Rank #1 and Increase ROI | Florian LUTZ
2013-03-01BlackBerry 10 Rises | Volker HIRSCH
2013-03-01Rick 'O Shea - Daredevil App | Kjell 't HOEN
2013-03-01Cross-platform 3D to the Max! | Robert BATEMAN
2013-03-01Segmenting Players: How You Can Increase Player Retention and Spend | Ian ATKINSON
2013-03-01Mathematical Analysis of Games | Nick Berry
2013-03-01You and the Industry: Where Do You Stand? | Sebastian SUJKA
2013-03-01Games Solution Centre: Supercharging Game Development in Singapore | Albert LIM
2013-03-01One Step at a Time: Making Top Eleven's Tutorial | Aleksandar MARKOVIC
2013-03-01The Current Legalities of Gambling and Realities of Operating in a Regulated Business | Eva LANGER
2013-03-01Indie Prize at Casual Connect
2013-03-01Evolution of Android Discovery | Eyal RABINOVICH
2013-03-01How To Benefit From The Present And Future Of App Store Search | Matthaus KRZYKOWSKI
2013-03-014 Years, 300 Games: What We've Learned About Free-2-Play | Emily GREER
2013-03-01Casual Connect Casino Day Review and Wrap-up


Tags:
Ian ATKINSON
Playnomics
Casual Connect
Casual Connect Europe 2013