Serena Williams & Lance Armstrong with Marcelo Claure on Investing with Purpose at #FIIPRIORITY

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The panel "CHAMPIONS’ NEW ARENA: WHAT DOES IT MEAN TO INVEST WITH PURPOSE?" took place at the Faena Forum on DAY 1 of the 3rd edition of #FIIPRIORITY Summit in #Miami

The concept of purpose-driven investing is evolving, with a growing emphasis on strategic financial returns alongside broader societal impact. A study by Jump Associates found purpose-driven companies performed three times better than their closest industry competitor over a 20 year period, demonstrating that a clear investment strategy can align with both financial goals and societal benefits. As venture capital increasingly seeks opportunities in diverse sectors and founder backgrounds, the definition of purposeful investing is expanding beyond traditional metrics. Why should investors leverage purpose as a driver for identifying high-potential ventures and achieving superior financial outcomes?

SPEAKERS:
Lance Armstrong, Founder & Managing Partner, Next Ventures
Serena Williams, Managing Partner, Serena Ventures

MODERATOR:
Marcelo Claure, Founder & CEO,, Claure Group; Vice Chairman, SHEIN




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