Should we create a mobile version of our site?

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Published on March 1, 2010 6:02:30 PM ● Video Link: https://www.youtube.com/watch?v=pJ_UP_1JERc

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Tommo from London, UK asks: "We work on a well established website. Mobile web seems to becoming more and more popular - should we create a mobile version of the site. If yes, what are your recommendations on this?"

See the blog posts here:
http://googlewebmastercentral.blogspot.com/2009/11/help-google-index-your-mobile-site.html
http://googlewebmastercentral.blogspot.com/2009/11/running-desktop-and-mobile-versions-of.html

To make sure Googlebot-Mobile can access your site, you can now use the Fetch as Googlebot feature in Webmaster Tools:
http://www.google.com/support/webmasters/bin/answer.py?answer=158587