Sports Marketing & Esports | compLexity: POV Ep. 121
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In this episode of #coLPOV Jason visits the Sports Marketing Association at the Omni Hotel at The Star in Frisco, TX. He is on a panel joined by talking about how esports is changing the world of traditional sports and how sponsors can work with esports brands as a whole.
Thank you to Danielle Smith, Assistant Teaching Professor at the University of North Carolina, Emily Fuller, Senior Manager of Brands at Wasserman and Andrea Wilson, Corporate Partnernships at AT&T.
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