Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It
11Too many people believe that if they keep their heads down and work hard, they'll be recognized as experts on the merits of their work. But as Dorie Clark points out, "with more than a million books published each year and 500 million tweets sent each day" you have to capitalize on your unique perspective and knowledge to inspire and lead. Becoming a "thought leader" is a mysterious process. Where do the ideas come from, and how do they get noticed? Stand Out explains how to identify the ideas that set you apart and promote them successfully. Featuring vivid examples and drawing on interviews with Seth Godin, Dan Pink, David Allen, and Robert Cialdini. Stand Out teaches readers how to develop a big idea, leverage existing affiliations, and build a community of followers. Stand Out offers not mere self-promotion, but an opportunity to change the world for the better while giving you the ultimate career insurance.