Storytelling: Organic growth in a paid world
0Speakers: Baron Concors (Pizza Hut), Tim Staples (Shareability)
Moderator: Maureen Morrison (AdAge)
With over 200,000 hours of content uploaded to YouTube every day, the internet is a noisy, crowded space. In this chaotic, fractured world, it’s hard enough for high profile celebrities and content-driven networks to break through the clutter -- so how does a brand garner some genuine attention with custom content? This session will focus on combining smart, lightly branded storytelling with social technology to ride the wave of pop culture and drive massive press, promotion and digital traffic for your brand. Maureen Morrison of Ad Age will moderate the discussion with Baron Concors, Global Chief Digital Officer at Pizza Hut and Tim Staples, CEO of Shareability, with a focus on Pizza Hut’s recent viral hit, “The Dangers of Selfie Sticks PSA."