GamesBeat 2015 - The celebrity strategy PART ONE

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Published on ● Video Link: https://www.youtube.com/watch?v=EmQT0H7O-qY


Duration: 11:31
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Speaker: Niccolo De Masi (Glu Mobile)
Moderator: Dean Takahashi (GamesBeat)
In the summer of 2014, Glu disrupted the mobile gaming industry with the breakout success of Kim Kardashian: Hollywood. Amidst a year of success for the pop culture phenomenon that is KKH, several studios emerged hoping to duplicate that success with their own celebrity titles. Glu itself has announced partnerships with Katy Perry, Kendall and Kylie Jenner, Nicki Minaj, Britney Spears, and Jason Statham – amassing the support of nearly 650 million social followers in the process. The mastermind behind it all, Glu Chairman and CEO, Niccolo de Masi joins Dean Takahashi for a candid on-stage discussion about the power of celebrity IP and his predictions for the future. -- Watch live at http://www.twitch.tv/gamesbeat



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twitch
games
GamesBeat 2015
Kim Kardashian: Superstar