Taat Lifestyle & Wellness CRO Tim Corkum (CSE: TAAT) (OTC: TOBAF)
746Taat Lifestyle & Wellness CRO Tim Corkum (CSE: TAAT) (OTC: TOBAF) - RICH TV LIVE - October 1, 2020 - TAAT LIFESTYLE & WELLNESS LTD. (CSE: TAAT) (OTC: TOBAF) (FRANKFURT: 2TP2) (the “Company” or “Taat”) is pleased to announce that it has appointed Michael Saxon to the Company’s advisory board. Michael Saxon is an accomplished consumer products and tobacco executive with over 25 years of experience growing businesses in the United States, Europe, and Asia. He has led business units with full profit and loss (P&L) responsibility ranging from USD $100 million to USD $3 billion while operating in different regulatory systems and successfully influencing government policy. Mr. Saxon’s career reflects a demonstrated history of setting record income and market share results in a wide range of market conditions and succeeding in various go-to-market models including wholesale, distributor, and DSD. Mr. Saxon brings a strong and innovative mindset from his experience in creating new products and brands. In leadership positions, Mr. Saxon has been the catalyst for successful large-scale transformation initiatives to drive organic growth and execute M&A transactions to enter new markets.
Mr. Saxon served in various positions for over 20 years with Altria Group (“Altria”) and Philip Morris International (“PMI”) including heading Altria’s Corporate Venture Fund and leading PMI’s business activities as General Manager for Norway and Denmark. Most recently, Mr. Saxon founded and is presently CEO of SXN Strategy Partners in Richmond, VA, which advises boards and executive teams of “blue chip” institutional investors as well as venture capital and private equity firms on long-term strategies. Mr. Saxon also helped establish Trolley Ventures, a seed stage venture fund investing in startups based in the state of Virginia.
Taat CEO Setti Coscarella commented, “Bringing Mr. Saxon on board as an advisor allows Taat to benefit from his relevant experience in the tobacco industry as we prepare to launch Beyond Tobacco™. Foremost, because we are launching Beyond Tobacco™ in the United States first, the depth of Mr. Saxon’s familiarity with the American market can help to maximize the effectiveness of our go-to-market strategies. Additionally, the dynamics of international expansion of distribution for a product in the tobacco category requires familiarity with the habits of consumers in each individual market, the competition landscape, and local regulations. While our provisional plans to expand into new markets have taken all of these factors into account, Mr. Saxon’s expertise in European and Asian markets can be invaluable in realizing the greatest potential of any future expansion initiatives. With Beyond Tobacco™ set to be made available in the United States in mid-Q4 2020, we are thrilled to have Mr. Saxon’s capabilities on our side to execute our product launch and strategically gather market insights right from the beginning to shape our next steps in building our global market share in the USD $814 billion tobacco industry.”
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