TALK | Strategy and Findings - Creating a World-Class Campaign for Impact Projects
2Impact Producer & Creative Strategist, Michaela Ternasky-Holland crafted and executed a year-long impact campaign for G4C’s VR documentary, On the Morning You Wake (to the End of the World).
The engagement and impact of the campaign were evaluated with support by Professors Jan L. Plass (NYU) and Bruce D. Homer (CUNY GC), and results were reported in a published white paper. Ternasky-Holland and Plass will present the high-level strategies and key findings behind their groundbreaking collaboration that includes best practices and research design.
Speakers:
Michaela Ternasky-Holland (Impact Producer & Creative Strategist)
Jan L Plass (Professor and Paulette Goddard Chair in Digital Media and Learning Sciences)
#gaming #videogames #socialimpact #immersiveexperience