That Time They Changed Shreddies, By Doing Nothing (Lucas' Arrival)
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Presented and Edited by Lucas Holland:
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Featuring Brad Rawlinson:
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Sources:
https://fameable.com/diamond-shreddies-rebranding-case-study/144/
https://www.dandad.org/awards/professional/2008/integrated/16300/new-diamond-shreddies/
http://persuasion-and-influence.blogspot.com/2016/12/the-case-of-diamond-shreddies.html
Images:
Shreddies Grannies,
https://pbs.twimg.com/media/BHFTpI7CMAA3wP9.jpg:large
Diamond Shreddies,
https://cdn.trendhunterstatic.com/phpthumbnails/19/19897/19897_1_800.jpeg
Music:
From https://filmmusic.io
"Two Finger Johnny" by Kevin MacLeod (https://incompetech.com)
License: CC BY (http://creativecommons.org/licenses/by/4.0/)