The Changing Landscape of Google’s SERPs with Peter Leshaw [PODCAST]

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The Changing Landscape of Google's SERPs with Peter Leshaw [PODCAST]

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For episode 182 of The Search Engine Journal Show, I had the opportunity to interview Peter Leshaw, a seasoned digital marketing consultant and speaker with over 20 years of experience.

Leshaw talks about Google SERPs, how much they're changing, what you need to pay attention to, and what you can have an impact on.

Why are things constantly changing with Google's search engine results pages (SERPs)?

Peter Leshaw (PL): Google is doing things consistently to their algorithm, which benefits SEOs. It keeps us in business.

And why does it do that? It does that because the landscape of the search engine result page is ever-changing. Let's keep in mind two things.

Google has a mission to provide all the world's information in one universal area, unique, fast, and all that.

The second mission is to make money. Their search engine result page is their real estate. That's where they're trying to monetize the front area.

Every time they make changes to the SERPs – what information is displayed and when – it sort of eats up some of the real estate on your display and pushes down organic results.

So, what's changing? It's the landscape of the search engine result page for different queries over different industries.

What are some of the changes in the SERPs today that individuals can actually go in and have an impact?

PL: What's important to lean on regarding that is the fact that we have to always focus on creating unique and good content.

Last summer, Google rolled out an update related to a concept called E-A-T. And that's expertise, authority, and trustworthiness.

And later on in the year, they did a major core update and are calling it BERT, which is



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