The failure of STAR WARS Merchandise under Kathleen Kennedy, Lucasfilm and Bad Robot
5,396#StarWars #StarTrek #JusticeLeagueDark
On April 21st, Bleeding fool disseminated the highlights from an April 13th interview published by Rebelscum.com, in which the lack of demand for merchandise based on Disney’s sequel trilogy characters is once again confirmed.
Of course, Star Wars isn’t the only brand the where the once great merchandising revenue stream has shriveled up significantly. There’s also Star Trekwhich was also ran into the ground by Bad Robot, and next on their hitlist, is Warner and DC.
In this editorial, @AndreEinherjar will be going through the highlights of the Rebel Scum interview, and what we can learn from that, before compare and contrasting what was done with Star Wars to Star Trek, and finally, explore specifically what Bad Robot has in store of us next.
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