The Folgers Ad That Accidentally Sparked an Internet Meme

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The Folgers Ad That Accidentally Sparked an Internet Meme

In 2009, Folgers Coffee released a heartwarming holiday commercial titled Coming Home, a modern remake of their beloved 1985 ad Peter Comes Home for Christmas. The updated version followed a young man returning from West Africa, greeted at the door by his overjoyed sister. But what was meant to be a touching family reunion quickly took on a very different life online.

The moment that raised eyebrows? The sister places a red bow on her brother and says, "You're my present this year." The delivery, combined with the siblings’ unusually close energy, sparked a wave of internet speculation. Viewers jokingly suggested the vibe was a little too affectionate—and thus, the term Folgercest was born.

Despite the original intent, the ad went viral for all the wrong reasons, becoming a cult internet meme. Fans took the idea and ran with it, creating parody videos, fan fiction, and even alternate endings—like a comedic version by the sketch group Above Average.

Over a decade later, Folgercest remains a strange but iconic example of how the internet can turn even the most innocent commercial into a pop culture phenomenon.

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The Folgers Ad That Accidentally Sparked an Internet Meme
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