The Hidden Truth Inside Your Data | Charles Manning
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Delivered at Casual Connect Tel Aviv 2016 | Make better advertising and marketing decisions by leveraging analytical toolsets and adjusting campaigns according to the feedback and insight provided by your users. Understand the interaction between digital marketing touchpoints and improve your media mix modeling using features like configurable attribution, or traffic verification to prevent fraud. Come and see what real ROI means in mobile advertising.
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Casual Connect Tel Aviv 2016
Casual Connect
Charles Manning
Kochava
data analysis
attribution
ROAS
game industry
marketing
user acquistion
fractional attribution
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