The Making of Boosted Media: Will Ford's Inspiring Switch to Sim Racing
84Will Ford, also known as Boosted Media, shares his journey from working in the corporate world to becoming a successful sim racing content creator. He discusses the challenges of operating in different time zones and feeling detached from the sim racing community due to his location in Australia. Will also talks about his early experiences with sim racing and how his passion for cars led him to start a YouTube channel focused on car modifications. Eventually, he transitioned his channel to focus on sim racing content, which resonated with a niche audience. Will discusses the transition of his channel to a wider audience, exploring new interests, and finding a direction with overclocking and custom computers. He shares the growth of the channel and the decision to go full-time with Boosted Media. Will also talks about investing in the studio and how the channel became a sustainable full-time income. He explains the evolution of the channel's strategy and the wins and successes along the way. Finally, he discusses the strategy of review videos and hyper-realistic racing content and the impact it has had on the channel. In this conversation, Will Marsh, the founder of Boosted Media, discusses the skills and challenges of being a content creator in the sim racing community. He emphasizes the importance of formulating a proper strategy and maintaining trust within the community. Will also shares his experiences in managing relationships with the audience and dealing with negativity and criticism. He highlights the responsibility of having a large audience and the impact it has on his confidence. Finally, he discusses the most satisfying SIM to drive in his mega rig.
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00:00 Introduction and Background
03:04 Challenges of Operating in Different Time Zones
05:57 Early Experiences with Sim Racing
12:00 Transitioning from Corporate World to Sim Racing
24:58 Transitioning from Car Content to Sim Racing Content
26:37 Transitioning to a Wider Audience
28:16 Exploring New Interests
29:04 Finding a Direction with Overclocking and Custom Computers
31:14 The Growth of the Channel
32:10 Going Full-Time with Boosted Media
34:12 Investing in the Studio
36:05 The Channel Becomes a Sustainable Full-Time Income
38:00 Evolution of the Channel's Strategy
43:28 The Channel's Wins and Successes
48:54 The Strategy of Review Videos and Hyper-Realistic Racing Content
53:16 The Impact of Boosted Media's Strategy
53:46 The Diverse Skill Set Required for Success
54:19 Formulating a Proper Strategy
55:15 The Ethics of Reviews
56:37 Maintaining Trust within the Community
57:32 Managing Relationships with the Audience
58:28 The Importance of Community Support
59:34 Managing Expectations and Responding to Comments
01:00:33 The Impact of Negativity on Mental Health
01:03:41 Dealing with Anger and Criticism from the Community
01:05:03 Building Confidence and Overcoming Self-Doubt
01:07:22 The Responsibility of Having a Large Audience
01:09:15 The Inevitability of Negative Comments
01:11:31 The Sadness Behind Negative Comments
01:12:01 Balancing Work and Personal Hobbies
01:14:38 Making the First Sim Racing Video
01:15:45 Deciding Whether to Publish a Video
01:18:25 The Most Satisfying SIM to Drive
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