The modern customer journey and the rise of data-driven marketing
Channel:
Subscribers:
273,000
Published on ● Video Link: https://www.youtube.com/watch?v=_-QT0GWjBUY
In partnership with Google Cloud, a North American leading bank embarked on a transformation journey to enable consumer data products. By leveraging data processing and marketing analytics capabilities, the bank is building a 360-view vision for its customers along with better segmentation to deliver a personalized experience.
Speakers: Arindam Choudhury, Rajasekhar Madugula
Watch more:
All sessions from Google Cloud Next → https://goo.gle/next23
#GoogleCloudNext