Transform your customer loyalty program with blockchain

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United States Google Cloud
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273,000
Published on ● Video Link: https://www.youtube.com/watch?v=D4WVdskGchg


Duration: 22:12
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Loyalty programs encourage customers to increase consumption of products while also building brand affinity. Through the years these programs have become less transactional and more experiential, improving all aspects of the customer experience through a sense of exclusivity, elevated support models, and highly tailored rewards. In this session, you’ll learn how leading companies are using Web3 solutions to tackle some of the biggest loyalty program pain points including rising customer acquisition costs, lack of reward redemption, and siloed customer data. Come learn how blockchain can unlock high margin loyalty programs for brands and align incentives between companies and consumers.

Speakers: Alberto Martin, Ryan Kuhel

Watch more:
All sessions from Google Cloud Next → https://goo.gle/next23

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