The Most Valuable Mobile Gamers

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United States NerdAlert
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Published on ● Video Link: https://www.youtube.com/watch?v=gUj0IBslr-Q


Fortnite
Game:
Fortnite (2017)
Category:
Discussion
Duration: 3:22
1,919 views
70

Women are SUPER valuable to mobile game developers! Kim Horcher and B. Dave Walters talk about how women are one of the top consumers of mobile games. Let us know which mobile game is your favorite in the comments below!

“Female users are 79 percent more likely than male users to make in-app purchases in mobile games. The data comes from a marketing report by Liftoff, a firm that studies the mobile gaming market, as spotted by VentureBeat today.”

https://www.theverge.com/2018/8/20/17759522/mobile-games-in-app-purchase-women-female-users-ios-android

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