The Obsession That Drives Apple | Keen On... Insane Simplicity
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Published on ● Video Link: https://www.youtube.com/watch?v=MVHu7JFQX_c
16Andrew Keen Interviews marketing executive Ken Segall, Author Of Insanely Simple. Ken not only worked closely with Steve Jobs for years at both Apple and NeXT, but he was also the creative guy who came up with the iMac name.
Keen On... is a video series on TechCrunch TV where Andrew Keen interviews leading opinion makers from the worlds of technology, media, and policy. For more episodes, click here: http://goo.gl/0ySQA
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