The Psychology of FREE Games
Free-to-play games make a TON of money. Fortnite alone made $5.8 billion dollars last year. So the question on everybody's minds is... how? How do f2p games, like Fortnite, Among Us, Pokémon Go, Roblox, League of Legends, Multiversus, and so much more make so much money?
Research paper discussed:
Hamari, J., Alha, K., Järvelä, S., Kivikangas, J. M., Koivisto, J., & Paavilainen, J. (2017). Why do players buy in-game content? An empirical study on concrete purchase motivations. Computers in Human Behavior, 68, 538-546. https://www.sciencedirect.com/science/article/pii/S0747563216307865?casa_token=rHYvXl48Eb4AAAAA:UuvbEjNzvJHcIUmK_fByQ7x02KtjxdQI_2onYq6Gi4IgcZbu-CLh8x6jTmLa1ARiZC5tEPEQp-Y
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