The Science of Movie Trailers: Thor Ragnarok & Spider-man Homecoming

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Published on ● Video Link: https://www.youtube.com/watch?v=TpAEfMW57zg


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The trailers for «Thor: Ragnarok» and «Spider-Man: Homecoming» are both trailers for Marvel Studios movies, both were released in April of 217, yet the former was far more enthusiastically recieved than the latter. How could this be?

In this video @AndreEinherjar will first give a rundown on the science behind movie trailers, then apply that to why the Thor Ragnarok trailer was so overwhelmingly positively recieved, why the Spider-man Homecoming trailer wasn’t recieved nearly as well, and finally, explore the possible business decicions that might have lead to the different outomes.

Thor Ragnarok Trailer 1:
https://www.youtube.com/watch?v=v7MGUNV8MxU

Spider-man Homecoming Trailer 2: https://www.youtube.com/watch?v=39udgGPyYMg

Rothman in Trouble:
https://www.youtube.com/watch?v=P69xQceKes8&t

Further reading:
https://www.inverse.com/article/29287-science-movie-trailers-brain-scans
http://filmmakeriq.com/2014/03/the-history-of-the-movie-trailer/
http://variety.com/2016/film/news/sony-executives-disillusioned-tom-rothman-1201904528/
https://en.wikipedia.org/wiki/Michael_Keaton

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Tags:
Thor Ragnarok; Spider-Man Homecoming; Guardians of the Galaxy
Star Wars The Last Jedi
Batman v Superman
Marvel Studios
Sony Pictures
Walt Disney
Tom Rothman
Amy Pascal
Spider-man
Cinematic Universe
Movie Trailer