The "Zero Click Internet" WASTELAND
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As Google rolls out new AI summary tools, and continues to obfuscate their in search advertising, the "Zero Click" world of internet searching is beginning to become reality.
What was once a stunning portal to a complex online world, is now a shifting window that scraps and regurgitates content, with a self cannibalizing spiral that inexorably leads to the death of widespread unique content. When the worlds most popular website stops opening doors, instead replacing the rest of the digital world... it leads to a Zero Click wasteland where nothing but large corporate monopolies continue to exist.
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