Think Content, Not Coins: Using Instant Rewards to Drive Retention | Wally Schlaegel

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=COjhmit2fII


Duration: 26:58
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Delivered at Casual Connect USA 2016. Developers often pay to drive new audiences to games – but once new players are on board, there’s no guarantee they’ll stay. Now, emerging technology is converting existing players at a higher rate than finding news ones. How? By ditching the coins, and utilizing real rewards. This session will explore the power of instant gratification in gameplay, and how developers can use unique content to grow player retention.

Slides available at: http://bit.ly/2cLcJ4R



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Tags:
Casual Connect
Casual Connect USA 2016
gaming
mobile games
casual games
social casino
user retention
reward programs
sweepstakes
user acquisition
cataboom
Wally Schlaegel