Tips to Build an Efficient UA Strategy on Google Play | Angelina Surnina

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Published on ● Video Link: https://www.youtube.com/watch?v=Tgvw8rbEaMk


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Delivered at Casual Connect USA 2016. Building cross-platform apps seems to be obligatory in game development. Marketers often make the mistake of using the same acquisition approaches for both iOS and Android platforms. Using real data from the promotion of Murka’s Android hits, Scatter Slots and Infinity Slots, this session will highlight the peculiarities of social-casino apps promotion on Google Play which must be taken into consideration if you want to succeed on Android.

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Tags:
Casual Connect
Casual Connect USA 2016
gaming
mobile games
casual games
social casino
Murka
Google Play
app stores
ASO
innovation
Android
user acquisition