Tim Cook We didn’t think about upgrade rates when rolling out the iPhone b.attery replacement program,
During Apple’s earnings conference call yesterday, Tim Cook fielded a question about the controversy resulting from Apple’s admission that it throttles performance on older iPhones with degraded batteries. Specifically, Cook was asked if the company was anticipating a slow down in iPhone upgrades now that owners of older models can get an out-of-warranty battery replacement for just $29. Hardly a new point of speculation, one analyst earlier this month suggested that Apple’s new battery replacement program could theoretically cost Apple millions in new sales.
Addressing the issue, Cook began by stating that the motivation behind Apple slowing down older iPhone models was solely to improve the user experience. And on a related note, Cook emphatically stated that Apple did not take into account how the company’s nascent battery replacement program might impact the rate of iPhone upgrades.
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