Top Updates in 2025 & Deep Dives
204In this episode of Ads Decoded, host Ginny Marvin is joined by Google Ads product experts Tal Akabas and Caren Zeng to dive into the launch of channel performance reporting in PMax, and share insights on how advertisers can get started with AI Max for Search campaigns. Plus, Ginny answers some top questions from the ads community.
Timestamps:
00:00 - Introduction
00:26 - Today's Topics
01:51 - Considerations When Developing AI Products
05:49 - User Behavior and Search Behavior Changes
08:03 - Design Choices Behind AI Max
10:19 - PMAX + AI Max Considerations
12:16 - AI Max: What's Keywordless Matching?
14:30 - Differentiation in AI-Driven Ads
17:13 - Advancements in Text Customization
19:21 - AI Max: Controls and Reporting
22:06 - The Vision Behind PMAX Channel Reporting
23:39 - Understanding Actionability in PMax Channel Reporting
26:37 - How To See Shopping Ads Performance In PMax
28:41 - Search Term Reporting for PMAX
30:02 - Future Enhancements in PMAX Reporting
31:51 - Recap + Q&A
32:29 - Why are Headline Assets Showing as Sitelinks?
33:33 - Is AI Max for Search Suitable for Smaller Accounts?
34:27 - Wrap up & our next episode
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