How to Drive Performance with Demand Gen
138Ready to master Google's Demand Gen campaigns? In this episode, we'll share the latest updates and best practices to drive performance, including the recent expansion of inventory options, the importance of optimizing product feeds, and the nuances of targeting and bidding strategies.
We'll break down how to effectively use Demand Gen campaigns as part of your broader AI-powered marketing strategy to get the best results. Plus, we've got answers to top questions from the Google Ads community with Google’s own Ginny Marvin.
Chapters:
00:00 Intro
01:26 Demand Gen's Role in Customer Journeys
06:25 Demand Gen's Ad Matching Evolution
08:56 New inventory sources for Demand Gen
11:37 Creative strategies for Demand Gen
14:03 Optimizing Product Feeds and Targeting
15:30 Audiences & Optimized Targeting
20:35 Target CPC Strategy in Demand Gen
23:11 Demand Gen for app marketing
24:28 Demand Gen for Omnichannel Efforts
24:55 Demand Gen for Lead Generation Efforts
25:51 What's Ahead for Demand Gen?
27:56 3 Top Tips for Demand Gen
29:13 Key Takeaways
30:08 Q&A
30:28 Q&A: How to Test Creatives in Demand Gen?
31:17 Q&A: How to Compare DemandGen with Other Platforms?
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