Total War: How to Build a Brand for Decades and Pivot When it Matters | FIRESIDE CHAT

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GameDaily Connect

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Published on June 19, 2018 6:46:49 AM ● Video Link: https://www.youtube.com/watch?v=HUUPEcqrvUM

Game:

Total War: Warhammer (2016)

Duration: 25:57

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2

Delivered at Casual Connect Europe 2018. Creative Assembly has been making games for more than 30 years and it first debuted its Total War strategy series in 2000. It built a solid fan base among fans of historical strategy games. Six years ago, it pivoted into new platforms and business models, including free-to-play and web-based games. In 2016, it released Total War: Warhammer, the first fantasy title in the series. Dean Takahashi of GamesBeat will interview Rob Bartholomew, studio brand director at Creative Assembly, about the pivot and the need to satisfy both mainstream and hardcore audiences at the same time in the age of social media.

Rob Bartholomew, Studio Brand Director, Creative Assembly
Interviewed by Dean Takahashi, Lead Writer, GamesBeat at VentureBeat