Programmatic Buying for Performance Marketers Fact vs Myth | WORKSHOP

Channel:
United States GameDaily Connect
Subscribers:
11,400
Published on ● Video Link: https://www.youtube.com/watch?v=BbAfk2wFesk


Duration: 29:52
191 views
1

Delivered at Casual Connect Europe 2018. Programmatic can be a powerful tool for performance marketers to hit their KPIs, but a lot of confusion over this channel often gets in the way. In this session, Tarika Soni will dispel common myths about programmatic and teach marketers how to find success with programmatic campaigns, including user acquisition and retargeting. New opportunities to target the right users, bidding strategies and getting ROI, and programmatic tools will all be covered to help performance marketers maximize their programmatic investments.

Download slides at: http://bit.ly/2LH7290



Other Videos By GameDaily Connect


2018-06-20Truly Social – Meaningful Interaction Transverse Game Types and Player Demographic | Chris O’Kelly
2018-06-20Sports Interactive | FIRESIDE CHAT
2018-06-20Instant Games & the Future of Gaming | Joy Marianowicz
2018-06-20Putting the “Social” in Social Casinos | Alain Xalabarde
2018-06-20Current Business Models and the Impact Post Supreme Court Ruling on US Sports Betting | Rich Roberts
2018-06-19Learnings from StartersHUB: From Ideas to Successful Games | Baris Ozistek
2018-06-19How to Leverage Game Design to Sustain Brand Awareness | Reko Ukko
2018-06-19Top Tips on How to Ensure a Successful Merger or Acquisition | Vicens Marti
2018-06-19Are the Female Voices Really Changing the Game | PANEL
2018-06-19Small Giant Games | FIRESIDE CHAT
2018-06-19Programmatic Buying for Performance Marketers Fact vs Myth | WORKSHOP
2018-06-19Total War: How to Build a Brand for Decades and Pivot When it Matters | FIRESIDE CHAT
2018-06-18Lessons from Real Money Casino | Lloyd Melnick
2018-06-18The Importance of Managing Whales in MENA | Lamia Shreim
2018-06-18The Evolution of Zynga and What’s Next | FIRESIDE CHAT
2018-06-18Leveraging Cross Channel Ad Creatives at Scale | FIRESIDE CHAT
2018-06-16Social Features in Casual Gaming | Robby Yung
2018-06-16Gaming Ad Creative Quiz | PANEL
2018-06-14Building a World-Class Ad Creative Team | FIRESIDE CHAT
2018-06-14How to Fix Your Social Slot | Guy Hasson
2018-06-14Game Economy Prediction | Guy Bar Sade


Tags:
CCEUROPE18
Casual Connect 2018
Casual Connect
gaming
MoPub
Tarika Soni