Turning Community Into a Cult ft. Jared J. Tan - @DevolverDigital/Cult of the Lamb | 20m Podcast #16

Channel:

20m Podcast

Subscribers:

661

Published on July 6, 2023 2:38:43 AM ● Video Link: https://www.youtube.com/watch?v=uPADc_HQfAw

Game:

Cult of the Lamb (2022)

Category:

Show

Duration: 1:04:21

111 views

6

Jared J. Tan is a community strategist at Devolver Digital, and was part of the team that spearheaded Cult of the Lamb’s social media growth, including growing 13k to 180k followers on Twitter in three months. We sit down with Jared to understand the science of community management, how he went from Big 4 Accountant to Cult Leader and some awesome tips about how to grow a social following.

About the 20m Podcast ~ The show about disagreeing with your friends. Hosted by Arief and Rino, the two talk, fight and banter about everything from video games to anime, TV shows and tropical fruit tier lists, as told through a South East Asian lens.

~ Follow 20m ~ 💬 https://twitter.com/20mpodcast

📸 https://www.instagram.com/20mpodcast/

~ Listen on Spotify/iTunes ~ 🎙️ https://anchor.fm/20mpodcast

🟦 Arief |

https://twitch.tv/ariefjohan | https://twitter.com/ariefjohan | https://instagram.com/ariefjohan

🟪 Rino |

https://twitch.tv/rinoaskyes | https://twitter.com/rinoaskyes | https://instagram.com/rinoaskyes

Find Jared at:
https://twitter.com/EhJaredJ

TIMECODES
0:00 - Intro
3:20 - Who is Jared J. Tan?
7:27 - From an Accounting career to a Gaming career
15:52 - The relationship between data & social media in games
18:47 - The dark side of community management
22:25 - Finding the social voice for Cult of the Lamb
24:24 - Memorable memes from Cult of the Lamb
32:34 - When did they know Cult of the Lamb was a hit
34:50 - Working on Terra Nil
39:27 - Social Strategy for Cult of the Lamb vs Terra Nil
42:12 - Making social content for Card Shark
49:10 - Jared does magic. For real.
50:33 - Advice for Community Managers
54:40 - What is Jared playing
57:50 - What games Jared is looking forward to
1:00:11 - Great knowledge-based games
1:03:52 - Outro

#videogames #cultofthelamb #indiegames

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