Turning data into real ROI with customer data platforms VB Live

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Published on ● Video Link: https://www.youtube.com/watch?v=ZMaW6QO-_g8


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Turning data into real ROI with customer data platforms (VB Live).
Increasingly, companies have turned to customer data platforms (CDPs) to help them run more relevant marketing campaigns using the large volume of customer data at their fingertips. Learn why software company Atlassian made the leap and how that decision transformed their marketing in this VB Live event!

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“Customer data platforms are very hot — they’re at the tip of the hype cycle at the moment, according to our friends at Gartner,” says David Raab, Analyst and Founder at The Customer Data Platform Institute. “Which of course begs the question of why are CDPs a popular topic? And the short answer is because they’re needed.”



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Turning data
into real ROI with customer data platforms (VB Live)
Turning data into real ROI with customer data platforms (VB Live)