TYBCOM Sem-5 | COMMERCE-V | IMPORTANCE OF MARKETING Lecture 2

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Jayesh Rajgor
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Discuss the importance of marketing. (SHORT CODE: COCO BRANDING, BENEFITS)
i .Competitive Advantage
ii. Corporate Image
iii. Organizational Objectives
iv. Customer Satisfaction
v. Customer Relationship
vi. Optimum Use of Resources
vii. Brand Loyalty
viii. Brand Equity
ix. Brand Image
x. Benefits to Stakeholders
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