Define marketing research and explain its features Lecture 4 | TYBCOM Sem-5 | COMMERCE-V |

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Define marketing research and explain its features.
(SHORT CODE: B.COM PASS)
i. Bridges Company-Customer Gap
ii. Continuous in Nature
iii. Company Objectives
iv. Cost-effective
v. Marketing-mix Decisions
vi. Methods of Data Collection
vii. Professional Approach
viii. Applied Research
ix. Systematic Process
x. Specific in Nature
xi. Scope
xii. Sources of Data Collection
xiii. Suffers from Certain Limitations
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