Typography of Apple Inc.

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Published on January 11, 2022 6:19:28 AM ● Video Link: https://www.youtube.com/watch?v=E5K9sybYPXY

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Typography of Apple Inc., by Wikipedia https://en.wikipedia.org/wiki?curid=1005263 / CC BY SA 3.0

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Apple's first logo, hand drawn by Ronald Wayne Apple Inc.
uses a large variety of typefaces in its marketing, operating systems, and industrial design with each product cycle.
These change throughout the years with Apple's change of style in their products.
This is evident in the design and marketing of the company.
For at least 18 years, Apple's corporate typeface was a custom variant of the ITC Garamond typeface called Apple Garamond.
It was used alongside the Apple logo for product names on computers, in many ads and printed materials, and on the company's website.
Starting in 2001, Apple gradually shifted towards using Myriad in its marketing.
Starting with iPhone 7 in 2016, Apple switched the typeface of the word mark "iPhone" to San Francisco on products and its website.
Prior to adopting the bitten Apple as its logo, Apple used a complex logo featuring Isaac Newton sitting below an apple tree.
The words APPLE COMPUTER CO. were drawn on a ribbon banner ornamenting the picture frame.
The frame itself held a quotation from Wordsworth: "Newton...A Mind Forever Voyaging Through Strange Seas of Thought...Alone.", taken from Wordsworth's autobiographical poem The Prelude.
The logo was hand drawn and thus did not use an established font.
However, the type is similar to Caslon.
The Apple logo alongside the Motter Tektura typeface Before the introduction of the first Macintosh, alongside the Apple logo, Apple used a typeface called Motter Tektura,
which was designed in Austria by Othmar Motter of Vorarlberger Graphik in 1975 and distributed by Letraset （and also famously used by Reebok）.
At the time, the typeface was considered new and modern.
One modification to the typeface was the removal of the dot over the i.
The s was also modified for the label on the Disk II 5.
25-inch floppy disk drive.
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