Duration: 32:57

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UA managers are at the forefront of any game’s marketing efforts. And for best results they have to “connect the dots” of an ever-growing list of functions and tools – Amit Vaghasiya, TikTok Client Partner at Httpool, talks about how UA can be done with a 360 view in mind: what works, what doesn't, balancing strategy, managing budgets, and being in a constant testing iteration for formats, creative and networks and syncing between paid and organic growth channels.
#devgamm #ua #tiktok

Contents:
0:00 – Intro
2:28 – Future of gaming
5:37 – UA mindset for TikTok
19:18 – Creatives for growth
29:10 – Q&A session


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