Live outside of game updates / Sergei Vasjuk (Wargaming)
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Content-rich, engaging and visually attractive event in the game is just the tip of the iceberg. Game operations refer to approaches built on the insights pulled from the analysis of data, collected through players' interactions and engagements, to form predictions about future behaviors. The first part paves the player own path and shows consistent steps of how the game can gain a lot from data and as a result enhance and personalize the player experience. The second part explains the core engine of any live game and clarifies how to compete through operations with the focus on delivering value, moreover, describes the toolset that enables recommendation of the right information to the right players at the right time. The talk by Sergei Vasjuk, Audience Management Director at Wargaming.
#devgamm #gamedev #liveops
Slides – https://www.slideshare.net/flashgamm/live-outside-of-game-updates-sergei-vasjuk-wargaming
Contents:
0:00:00 – Intro
0:02:40 – Core concepts of LiveOps
0:16:25 – The 3 LAPs of operations
0:19:27 – In-house platform & Data management
0:21:36 – Storefront / Content / Campaign management
0:24:30 – Liveops mixology & Communication guidelines
0:27:16 – Wargaming Game Center & QA / Monitoring / Analytics
0:29:07 – Time and attention of players
0:35:17 – People's LiveOps & Built to last
0:38:22 – Q&A session
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