Ubisoft Redefines Gameplay Trailers As Trailers Without Gameplay In Them
20,750Assassin's Creed Valhalla promised a big gameplay trailer at Microsoft's Inside Xbox event, and the world held its breath to see the latest Assassin's Creed running on the Xbox Series X.
Unfortunately, Ubisoft is a renowned liar and it was talking bollocks. The "gameplay" trailer was mostly landscapes and lighting effects, with a few seconds of deliberately staged combat. It's about as representative as Aliens: Colonial Marines' trailers were.
While this could be written off as Ubisoft simply playing fast and loose with definitions, it continues a pattern of dishonest behavior from both the publisher and its corporate peers. Pre-release promotion should at least strive for basic honesty, but this industry can't do anything straightforward and upfront.
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