UKTV BECOMES... U | 2024 Rebrand | What Is This?!

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Adam Martyn

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Published on December 1, 2023 6:00:04 PM ● Video Link: https://www.youtube.com/watch?v=7goAkt51VXc

Duration: 11:15

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UKTV NO MORE... THERE IS ONLY 'U'!

After more than 30 years on air, UKTV will be undergoing its biggest rebrand, with its streaming service changing from UKTV PLAY, over to simply, U! With its channels set to add a U suffix to them in the Summer of 2024, is this change just what the brand needed? Or is it a bit of a misfire?

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