United Airlines (Multiple Spots) Super Bowl LVIII (58) 2024 Commercial
United Airlines (Multiple Spots) Super Bowl LVIII (58) 2024 Commercial
United Airlines released several Super Bowl ads featuring actor Kyle Chandler. Here's a summary of the commercials:
- **Main Message**: The ads promote United Airlines' policy to eliminate flight change fees since 2020. The main message is that supporters can still change their trips without extra fees, even if their teams don't make it to the next year's Super Bowl¹.
- **Target Audience**: The ads target local markets, including cities where United Airlines operates from. They unveiled seven ads in total, five of which are for local markets, including its hubs: Chicago, Cleveland, Denver, Houston, and Kansas City.
- **Actor**: The ads star Kyle Chandler, an Emmy actor who has also appeared in films such as ‘Manchester by the Sea’ and the mini-series ‘Catch-22’.
- **Impact of Policy Change**: Since the airline announced the policy change in 2020, 3.6 million passengers switched the time of their flight, while 1.8 million extended their trips. 1.5 million people chose a different origin or destination, while 300,000 travelers changed from a domestic to an international trip or vice-versa. In total, the policy has saved passengers over $2 billion.
- **Unique Approach**: Instead of spending on one national TV spot, United Airlines invested in six regional ads, five tailored to different cities and one for certain general market areas.
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