Google Pixel "Guided Frame" Super Bowl LVIII (58) 2024 Commercial
1Google Pixel "Guided Frame" Super Bowl LVIII (58) 2024 Commercial
The Google Pixel “Guided Frame” Super Bowl LVIII (58) 2024 Commercial is a heartfelt narrative that showcases the Pixel’s Guided Frame feature. This feature is designed to empower blind and low-vision users to capture life’s moments through photography.
The commercial, titled “Javier in Frame”, follows a blind man named Javier who uses the Pixel’s AI-powered Guided Frame feature to document important moments in his life. The ad was directed by blind filmmaker Adam Morse and was created by the Google Creative Lab in collaboration with GUT3.
The Guided Frame feature was introduced on the Pixel 7 to help people who are blind or low-vision take a selfie with the help of audio cues, haptic feedback, and high-contrast animations. With the Pixel 8, rear camera support was introduced. Besides faces, Guided Frame can now recognize objects, like dogs and food/meals.
The commercial is about a blind man and his girlfriend, and it follows them on their journey together in growing closer. This blind man is able to capture all of these significant moments throughout their relationship with this Guided Frame AI feature.
The tagline of the commercial is “Capture life, no matter how you experience it”. The ad was aired on Sunday, February 11 at Super Bowl LVIII (San Francisco 49ers vs. Kansas City Chiefs).
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