BMW (ft. Christopher Walken) Super Bowl LVIII (58) 2024 Commercial
BMW (ft. Christopher Walken) Super Bowl LVIII (58) 2024 Commercial
The BMW Super Bowl LVIII (58) 2024 Commercial, titled “Talkin’ Like Walken,” features the iconic actor Christopher Walken. The commercial showcases the all-electric BMW i5, part of the BMW 5 Series.
In the commercial, Walken is seen going about his day, making ample use of his electric BMW. As he interacts with various service workers throughout his day, they all attempt to imitate his distinctive voice. This includes his valet, a drive-thru barista, actress Ashley Park from Emily in Paris, his tailor, and a makeup artist.
The commercial takes a meta turn when Walken, eating at the same restaurant, reminds Usher that he has somewhere else to be, referring to his Super Bowl halftime show gig. The commercial ends with a voiceover stating, “The rest are just imitations,” as Walken laughs.
The background score for this commercial is the song “Express Yourself” by Charles Wright and the Watts 103rd Street Rhythm Band. This song has a considerable presence in popular culture and is recognized by many, even if they don’t know the artist or the song’s name.
The commercial was directed by two-time Oscar-nominated director Bryan Buckley, who has worked on nearly 70 Super Bowl commercials. The ad was crafted by Goodby Silverstein & Partners and aired during the first quarter of the game.
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