US mobile app subscription revenue jumped 21% in 2019 to $4.6B across the top 100 apps

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Reported today on TechCrunch

For the full article visit: https://techcrunch.com/2020/01/23/u-s-mobile-app-subscription-revenue-jumped-21-in-2019-to-4-6b-across-the-top-100-apps/

US mobile app subscription revenue jumped 21% in 2019 to $4.6B across the top 100 apps

Outside of in-app purchases in mobile games, subscription revenue from non-game apps helped to boost 2019's mobile consumer spend - a figure that reached $120 billion globally last year, according to a recent report by App Annie. Now, new data from app intelligence firm Sensor Tower indicates U.S. subscription app revenue grew by 21% last year from the $3.8 billion generated by the top 100 subscription apps to reach over $4.6 billion in 2019.

The firm also found that the subscription revenue by these apps accounted for 19% of the total $24 billion in U.S. consumer spend in 2019, across both the Apple App Store and Google Play.

Tinder was the top-grossing app of 2019, App Annie's earlier report said.

Today, Sensor Tower adds that Tinder was also responsible for 10% of the spending in the top 100 apps in 2019, thanks to its monthly recurring subscriptions like Tinder Gold at $14.99 per month and Tinder Plus at $9.99 per month.

Breaking down the consumer spending on subscriptions in the U.S. App Store, specifically, the report found that users spent $3.6 billion in the top 100 subscription apps of 2019, up 16% from the $3.1 billion spent in 2018. YouTube was the top subscription app on the U.S. App Store, followed by Tinder. In 2019, YouTube crossed the $1 billion milestone through in-app spending, including for its ad-free tier, YouTube Premium, which it heavily promotes. On Google Play, however, Tinder was No. 3, behind Pandora and Google One (cloud storage across Google platforms).

Google One's climb to the top of the charts in 2019 was also a change from past years, where the top charts were dominated by dating and entertainment apps, Sensor Tower no



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