User acquisition and tracking on Google Play

Channel:
Android Developers
Subscribers:
1,350,000
Published on ● Video Link: https://www.youtube.com/watch?v=JrR6o5tYMWQ


Duration: 4:47
26,603 views
139

Get new users & understand your acquisition channels on Google Play.

This video will help you learn:
How users are discovering your app on Google Play and how your acquisition channels perform.

How you can start setting up Universal app campaigns directly from within the Google Play Developer Console to increase your installs from ads.

For more Android video content, subscribe to the Android Developers channel here: http://goo.gl/GEh1ds



Other Videos By Android Developers


2015-10-22Developing apps for Android Smartwatches - with Udacity
2015-10-22Opening Keynote by Colt McAnlis (Big Android BBQ 2015)
2015-10-22Grow & engage users from the Google Play Developer Console
2015-10-20Android Developer Story: RogerVoice uses beta testing to launch its app on Android first
2015-10-20Optimizing Network Request Frequencies (Android Performance Patterns Season 4 ep2)
2015-10-15Get your Google Play services apps ready for Marshmallow
2015-10-15Media Playback with MediaSessionCompat (Android Development Patterns Ep 4)
2015-10-14Developer talk – Building apps for fast growth markets (Truecaller)
2015-10-14Developer talk – Material Design for Forza Football (Football Addicts)
2015-10-14Developer talk – Directed creativity: From build weeks to billions (The Guardian)
2015-10-14User acquisition and tracking on Google Play
2015-10-12Grow your business with Player Analytics
2015-10-12Going global - developers share their tips
2015-10-12Go global by being local
2015-10-12Monetisation and pricing strategies for different users
2015-10-12The future of gaming at Google
2015-10-12Smarter player engagement
2015-10-12How to succeed in the kids and family space
2015-10-12Boost engagement with smarter interactions
2015-10-12The rules of the games, for apps
2015-10-12Maximise installs from every channel


Tags:
Android
User acquisition
analytics
AdWords campaigns
Universal App Campaigns
Google Play (Video Game Distribution System)
Android (Operating System)
Software (Industry)
Mobile
APP development
product: apps
fullname: other
Type: DevByte
Location: LON
GDS: Full Production
Team: Other