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Nintendo's President, Doug Bowser, announces his retirement. He will be succeeded by Devon Pritchard. This video is a discussion of the potential mistakes that could be made, how to avoid them, and the opportunities this change presents to the Nintendo brand.

Industry professional, game developer, PR manager and consultant, Jerrel Dulay, shares his thoughts and counsel on the topic.


Sources
https://www.nintendoreporters.com/en/news/general/devon-pritchard-nintendo-of-americas-executive-vp-sales-marketing-and-communications/
https://www.nettosgameroom.com/2025/09/devon-pritchard-appointed-as-nintendo.html
https://x.com/thetruebowser/status/1971325446156587491
https://variety.com/2025/gaming/news/nintendo-doug-bowser-exits-president-1236529655/
https://www.businesswire.com/news/home/20250925384737/en/Doug-Bowser-Bids-Farewell-to-the-Mushroom-Kingdom
https://www.theverge.com/news/786068/nintendo-of-america-president-doug-bowser-retirement
https://www.nintendolife.com/news/2025/09/nintendo-of-america-president-doug-bowser-announces-retirement

Jerrel Dulay Sungrand Studios