What is Labubu, the viral doll that conquered the world?
9💡 WHAT'S IMPORTANT TO KNOW:
🇨🇳 Power China | The launch of the Labubu plush toy in 2023 marks a turning point in the history of the Beijing-based Chinese company, Pop Mart. The doll, which attaches to bags and backpacks like a keychain, became a global sensation and doubled the company's revenue in one year.
In 2024, Pop Mart reported revenue of US$1.8 billion, a 106% increase over the previous year. Labubu also made the brand globally known, as the product became a celebrity favorite with millions of followers in Asia, Europe, and the Americas.
📲 Interested? Read the report on Poder360: hhttps://www.poder360.com.br/poder-china/labubu-e-sensacao-global-e-foi-elogiado-por-partido-comunista-chines/______________________________________________________________________________________
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